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Privacy Policy was last updated on April 19, 2023

Cheyenne International, LLC (the “Company”) created this official privacy policy (the “Privacy Policy”) to set forth its privacy practices for AuraCigarettes.com (the “Site”). The Company respects your privacy and is committed to your personal information in the manner set forth in this policy.  By using the Site, you agree to all of the terms and conditions of the Privacy Policy. Please be sure to read this entire Privacy Policy before using the Site or submitting information to the Site. If you disagree with or do not accept any part of the Privacy Policy, do not use the Site or submit any information to the Site.

The Site is offered and made available only to users twenty-one (21) years of age or older. If you are under the age of 21, you are not permitted to access or use the Site and must exit the Site immediately.

The Privacy Policy only addresses our privacy practices, but you should also review the Site’s Terms of Use and User Content Agreement, which set forth important legal obligations. The Privacy Policy, the Terms of Use, and the User Content Agreement are legally binding on all users of the Site.

The Privacy Policy describes the types of information we may collect from you or that may provide when you visit the Site, and our practices for collecting, using, maintaining, protecting, and disclosing that information.  The Privacy Policy details our commitment to your privacy, including:

(1) the types of information the Company collects and how it collects this information;
(2) how the Company uses and may disclose the information it collects;
(3) the measures the Company takes to secure and protect the information it collects;
(4) how the Company secures and protects Personal Information; and
(5) how you can contact the Company.

The Privacy Policy applies to information we collect: (a) on the Site; (b) in email and other electronic messages between you and the Site; and (c) through any mobile and desktop applications you download from the Site.

Subject to Section 4 of the Privacy Policy below, the Privacy Policy does not apply to information collected by: (a) the Company through any other means other than this Site, including on any other website owned or operated by the Company or information collected offline, including calls with customer support or appearances at trade shows; or (b) any third party including through any third-party application or content, including advertising, that may link to or be accessible from, or on, the Site.

1. Collection of Information

(a) Active Collection of Personal Information.

The Site offers you the opportunity to become a registered user of the Site. Your registration will give you full access to the Site. To become a registered user, you must create a user identification name and password (collectively, the “Login Information”) that you will use to access your registered account.

Personal Information may be aggregated and/or anonymized so that it can no longer identify you. Once information is anonymized, it is no longer considered personal information. We do not attempt to reidentify any information that has been aggregated and/or anonymized.

The Site uses SaaS-based (“software as a service”) marketing solutions to allow users to create accounts and become members of the Site.  The Site also marketing automation services to communicate with you by email if you choose to “opt-in” to the Company’s mailing list via your user account.  If you register for an account on the Site, the information you have provided to become a registered user, including your first and last name, date of birth, street address, city, state, zip code, email address, and telephone number, may be made available to the Company’s third-party marketing vendors, which will use your information to provide services to you, the Company, or as otherwise permitted by those vendors’ own privacy policies.

The site also uses form-building tools that enable the Company to collect user information, payments, registrations, and other information voluntarily provided by any user in one location via the forms provided on the Site.

The Company also collects other information you provide. This includes, but is not limited to, any comments, suggestions, or other information that you provide on, through, or relating to the Site, and/or that relates to the Company’s products or the Company. This also includes records and copies of correspondence, including contact information, as a result of your communications with us; responses to surveys that we may ask you to fill out for research and marketing purposes; and your search queries.  This information may be made available to third-party marketing and analytics providers.

From time to time, the Site will offer you the opportunity to participate in promotions, contests, challenges, or sweepstakes (collectively, “Promotions”). You may be required to enter additional personal information to enter a Promotion. Each Promotion the Site offers will have its own entry page, which will include a list of rules describing the requirements for the Promotion.

(b) Passive Collection of Information through Tracking Technology

The Site uses third-party web analytics service providers to help analyze how users use the Site. These providers use “cookies” and other tracking technology to collect aggregate data (“Aggregate Data”) from your visits to the Site. Cookies are text files the Site places in your computer’s browser to store your preferences. Cookies do not cause damage to your computer system or files. Only the website that transferred a particular cookie to you can read, modify, or delete such cookie. Your browser should allow you to delete existing cookies, decline cookies, or give you the choice of declining or accepting cookies. You may be able to configure settings within your web browser to prevent analytics information from being sent to certain third-party analytics providers.

The Company stores any Aggregate Data we receive in aggregate form. The Company is not able to identify any particular user or individual from the Aggregate Data. The Company uses the Aggregate Data it collects in a variety of ways, including but not limited to keeping count of your return visits to the Site, accumulating and reporting aggregate statistical information regarding the Site, and determining which features users prefer.

As provided above, the Site uses marketing providers to provide a service by which users can become members of the Site.  Third-party marketing providers also track user visits and activities on the Site and may use cookies to store your preferences.  As also provided above, the Site uses tools provided by third parties so that the Company may communicate with you by email.  Those tools use some passive tracking tools, like web beacons (defined below), to collect information about how you and other users interact with the Company’s emails, and this information is transmitted to the third-party marketing vendors who provide the tools.

As further provided above, the Site uses third-party vendors to create forms through which users provide information in response to the Company’s prompts. Those third parties track user visits and activities on the Site and use cookies, web beacons, and other passive collection tools to store your preferences.

In addition to information collected through marketing and analytics providers, we may also use automatically-collected information that help us to customize the Site to match our users’ individual interests and recognize returning users, estimate the number of website-users and their usage patterns, and increase the speed of our users’ searches.  We may use the below tools to collect this data:

“Pixel tags,” “web beacons,” “clear GIFs,” or similar means (collectively, “Pixel Tags”). We use these small electronic files to compile aggregate statistics about Site usage and response rates. Pixel Tags allow the Company to count the number of users who have visited certain pages of the Site, to deliver branded services, and to help the Company determine the effectiveness of its promotional or advertising campaigns as well as the effectiveness of the Site itself. When Pixel Tags are used in HTML-formatted email messages, they can tell the sender whether and when the email has been opened, the email address of the recipient who opened the email, and information about how the recipient interacted with the email.

Referrers and your Internet Protocol (IP) Address. Referrers are small files containing information your web browser passes to the Company’s web server that references the URL which you used to access the Site. Your IP address is the number used by computers on the network to identify your computer so that you can receive data.

Environmental variables. Environmental variables include, but are not limited to, the domain from which you access the Internet, the time you accessed the Site, the type of web browser, operating system, and platform your computer uses, the Internet address of the previous website you visited before entering the Site, the names of the pages you visit while at the Site, and the next Internet website you visit after leaving the Site.

2. How We Use and Disclose Information

The Company may use and/or disclose your information (including your Personal Information) as follows:

(a) Our Business Purposes. We may use your information for the Company’s everyday business purposes such as to (1) provide services to you including through our subsidiaries and affiliates, (2) communicate updates, promotions, or news about the Company, its products, or events through e-mail or direct mail, (3) market our products and services, (4) monitor and conduct reviews of the Company’s products and offers, (5) help the Company improve its current products or develop new products, (6) collect demographic and geographic information about the users of the Site and its products, (7) communicate administrative or legislative related information, and (8) for purposes of data security, network security, audits, investigation or the processing of claims, and (9) fulfill any other purpose for which you provide the information.

(b) Service Providers. From time to time, we may employ companies and individuals to perform certain services on our behalf (such as advertising and marketing, consulting, legal, or other services). These third-party service providers may have access to your information, but only to the extent required to perform their assigned roles, and we have entered into contractual arrangements with these persons to restrict use of your information for any other reason.

(c) Promotions. In the event you enter a Promotion offered through the Site which requires you to provide information, the Company reserves the right to share this information with any third-party sponsors of the Promotion or otherwise in accordance with the rules applicable to such Promotion. Thus, the Company encourages you to read the rules of each Promotion thoroughly before entering a Promotion. Insofar as the rules of a Promotion conflict with this Privacy Policy, the rules of such Promotion shall apply.

(d) Business Transactions. The Company reserves the right to transfer any information collected, including personal information, in the event of a transfer of ownership, assets, securities, or bankruptcy involving the Company and in connection with Company business transactions such as buying or selling subsidiaries or engaging in joint ventures with third parties; provided, however, the Company will use reasonable efforts to direct the transferee to use any transferred information, including personal information, in a manner that is consistent with this Privacy Policy.

(e) Compliance with Law. We may release information about you if we believe such a release is necessary to comply with the law or in response to a subpoena or other legal process including any government or regulatory request. The Company also reserves the right to collect and share any information the Company deems necessary to investigate or take action in connection with suspected fraud, illegal activities, possible harm to persons or property, data hacking or breach, or as otherwise required or permitted by the law.

(f) Subsidiaries and Affiliates; Third Parties. We may disclose your information to the Company’s subsidiaries and affiliates.  Further, to the extent you have consented or not opted out, we may release your information to third parties to market their products or services to you. We require these third parties to keep your information confidential and use it only for the purposes for which we disclose it to them.

(g) Compliance with Terms of Use. We may disclose Personal Information in order to enforce our Terms of Use and any other agreements.

3. Your Responsibilities and Choices

(a) User Generated Content Functions

This Site may allow you to submit your own content to the Site through various Site functions and Promotions. Any content that you submit to or for use on the Site is subject to the terms of the User Content Agreement and may become public information. You should exercise caution if any content you submit includes any information about yourself or others, including any personal information. The Company is not responsible for the results of such submissions and it cannot prevent such information from being used in a manner that may violate this Privacy Policy, the law, or your personal privacy and safety. By submitting any User Content to the Site, you signify your acceptance of, and agreement to follow and be bound by, the Terms of Use, the Privacy Policy, and the User Content Agreement.

(b) Accuracy and Confidentiality

It is your responsibility to provide current, complete, truthful, and accurate information, and to keep such information up to date. The Company cannot and will not be responsible for any liability or other problems that may arise from your failure to enter current, complete, truthful, and/or accurate information, or your failure to update such information. You are solely responsible for maintaining the strict confidentiality of your Login Information (as defined and further addressed in the Terms of Use), if applicable, and for any charges, costs, expenses, damages, liabilities, and losses the Company may suffer as a result of your failure to do so. You, not the Company, are solely responsible and liable for your activity, behavior, use, and conduct on the Site or any other activity or conduct in connection with the Site, by any others who may use your Login Information, unless and until you notify the Company that your Login Information may have been compromised, misappropriated, or improperly taken or used by another party. Any submission of information by you does not guarantee that the Company will permit you to use any or all of the features or functions of the Site.

(c) Communication with Users; Opt-Outs; Attempted Fraud

The Company may contact registered users or other users who have entered personal information in connection with the Site. You may “opt out” of receiving marketing and promotional emails by following the opt-out procedure described in each email the Company sends. However, even if you opt out of receiving marketing and promotional emails, the Company may continue to email or otherwise communicate with you for administrative or informational purposes, including follow-up messages regarding the administration of your account, any Promotions in which you have participated, or any content you have submitted to the Site.

You may also set your internet browser to disable or refuse some or all browser cookies, to alert you when cookies are being set, and to delete some or all cookies once received.  However, if you disable or refuse cookies, some parts of the Site may not function properly. You should also be aware that accessing the Site from a different device will normally not continue those same settings without further action by you.

The Company does not and will not call or send you emails asking you to provide or confirm sensitive personal information or to provide your Login Information. A technique known as “phishing” attempts to steal personal identity data and financial account credentials from consumers. “Phishers” use “spoofed” emails to lead consumers to sham websites which trick recipients into divulging personal information including credit card numbers, account usernames, passwords, and social security numbers. If you receive any such communication purporting to be from AuraCigarettes.com, please forward it immediately to contactus@cheyenneintl.com and then delete it from your computer, phone, or mobile device.

4. Third-Party Websites and Social Interactions

The Site may provide links to third-party websites. These websites operate independently from the Company and may have their own privacy policies or statements. We encourage you to review the privacy policy of any third-party website or resource before using it, and you accept sole responsibility for and assume all risk arising from your use of any such websites or resources.

Additionally, the Site may permit or encourage interactions among you, the Site, and/or a third-party website or service (each, a “Social Interaction”). Examples of Social Interactions may include services or technology that enable you to “like” or “share” content from the Site on or with third-party websites and/or services; to transmit content to the Site from a third-party website or service; to otherwise connect the Site to a third-party website or service; or to register for an account, login, and/or view content associated with the Company, the Site, and/or one or more third parties through social networking sites such as Facebook, Instagram, Twitter, and LinkedIn (each, a “Social Network”).

If you choose to use Social Interactions, information you post or provide access to may be publicly displayed on the Site or by the owner or operator of the applicable Social Network you are using. Similarly, if you post information on a Social Network that references the Site (e.g., by mentioning the Site or any of the Company’s related Social Network accounts, “tagging” the Company or any of its related Social Network accounts on a Social Network post or other kind of Social Interaction, or using a hashtag associated with the Site, the Company, or any of its related Social Network accounts in a tweet or status update), your post may be published on the Site in accordance with this Privacy Policy and the terms of use/privacy policy of the applicable Social Network.  Also, both the Company and the owner or operator of the applicable Social Network you are using may have access to certain information about you and your use of the Site and the applicable Social Network.  In addition, we may receive information about you in connection with other users’ use of Social Interactions (e.g., we may learn that you are a “friend” or “connection” of the third party or receive other information about you that the other user enables us to receive).

By registering with or logging onto a Social Network, you may be allowing the Site and such Social Network to access your information and you may be agreeing to such Social Network’s terms of use and/or privacy policy. We may receive information from a Social Network to enable you to connect with us, view our content, and/or augment your experience with an applicable Social Interaction. Any information that we collect from your Social Network account(s) may depend on the privacy settings you have with such Social Network.

The information we collect in connection with Social Interactions is subject to this Privacy Policy. The information collected and stored by the owner or operator of an applicable Social Network in connection with Social Interactions may be subject to such Social Network’s terms of use, privacy policies, and/or data security practices and procedures.

5. Security and Protection of Personal Information

The Company does not sell, rent, or trade any personal information you provide to the Company, nor does it disclose any such personal information to any third parties outside the Company except as specified under this Privacy Policy and except in those specific instances when a user gives the Company specific permission to do so. The Company does not sell, lease, or rent any email lists to third parties.

The Company uses firewalls and physical controls to maintain security and confidentiality on the Site to protect against unauthorized disclosures, use, alteration, or destruction of the information you provide to the Site. The Company limits access to the databases containing information to its key personnel. However, the security of your Personal Information also depends on you.  For example, to the extent we have provided you, or you have chosen, a password and/or username to access the Site, you are responsible for keeping this information confidential.  Please do not share your password or username with anyone.  The Company cannot guarantee the security of Personal Information, and, therefore, any transmission of Personal Information is at your own risk.  We also cannot guarantee that information you provide to us over the Internet will not be intercepted.

6. Access to Personal Information; Underage Users; Company Rights

(a) Your Personal Information

Access to the Information you provided to the Site may be accessible for a limited period of time from the point of collection. If you are a registered user, you can access your account to review and change your information or to delete your account.

(b) Person under the age of 21

The Site is not intended for persons under the age of twenty-one (21). Any person under the age of twenty-one (21) who accesses or uses the Site is in violation of the Terms of Use.  No one under the age of twenty-one (21) may provide any information to or on the Site. If you are under the age of twenty-one (21), do not use or provide any information on the Site or on or through any of its features, register on the Site, use any interactive or public comment features of the Site, or provide any information about yourself to us. We will not knowingly collect information via the Site from persons in this age group and will take prompt steps to delete any such information.  If we learn we have collected or received personal information from any person under the age of twenty-one (21), we will delete that information.  If you believe we might have information from or about any person under the age of twenty-one (21), please contact us immediately at contactus@cheyenneintl.com.

(c) The Company’s Rights

The Company reserves the right to deny access, use, and registration privileges to any user, including without limitation, a registered user, of any services, features, or functions of the Site if there is a question regarding the identity of the person accessing or attempting to access the user’s account or any services, features, or functions. In the event that the Company denies a registered user access to his or her account, the Company will provide the registered user with an explanation of why the Company cannot provide such access and the contact information the registered user should use to inquire further into the denial of access.

7. How to Contact Us

If you have any questions, requests, or concerns related to this Privacy Policy, you may contact us by emailing us at contactus@cheyenneintl.com or by writing to us at the following address:

Cheyenne International, LLC
701 South Battleground Avenue
Grover, NC 28073

Alternatively, you may call our toll-free number at 1-866-254-6975 and request to speak with the Marketing Director in order to discuss questions, requests, or concerns related to this Privacy Policy.

8. Notification of Changes

The Company reserves the right, in its sole discretion, to change, modify, add, or remove portions of this Privacy Policy at any time by updating this posting without advance notice to you. You agree that the Company may notify you of material changes to this policy by indicating the date of the most recent update at the top of the policy, and that you will check the Site frequently for updates. If at any point the Company decides to use your information in a manner different from that stated at the time it was collected, the Company will notify you and you will be given a choice as to whether the Company may use this information in the new manner.

9. Tracking

At this time, the Site does not respond to web browser “do not track” signals. We may add this functionality in the future, and if we do, we will update this Privacy Policy to let you know.

© 2021 Cheyenne International, LLC. ALL RIGHTS RESERVED.